5 Reasons Why Shoppers Are Not Buying Your Online Wholesale Products
By Sara Martin on May 24, 2011
These days the trend of shopping has totally changed and people have turned from local shopping towards online shopping. Currently there are infinite numbers of websites which provide online shopping facilities and many of them provide wholesale products on low rates. You as an online wholesale supplier may face a common problem which is low sales. Shoppers might turn on your website but due to some reasons they divert from it without buying. There are five most common reasons that cause shoppers not to Buy your online wholesale products.
Wholesale products not meeting customer needs
It is one of the most common reasons of low sale that the wholesale products provided on your website don't meet the criteria and needs of shoppers and customers. You should be well aware of online visitors and shopper's behavior, wants and needs; while also constantly improving the outlook of website. Always try to learn why users are leaving your website; arrange a comment portion on which users can express their feelings and try to amend the suggested changes. Also check your marketing efforts, are they misleading or confusing? Always make accurate and detailed information which should be as easily accessible as possible. Also clearly convey your offerings to potential customers.
Using Your Shopping Cart for Research
Customers compare prices of wholesale products on your portal with other portals and then make the decision of purchasing. It means first they perform their research then make final decision. So always ensure that your website should have as much comparative information and personalized reviews as possible. Make these reviews and information readily available to customers before they reach your shopping cart. Don't give them time to make comparison because first impression is the last impression.
Shopping cart is not optimized accordingly
Sometimes your shopping cart is not optimized accordingly or working properly. When customers access it they feel that the process is too long or feel that you are fake supplier and ultimately turn away. Optimize your shopping cart accordingly and short down the whole procedure while making it compatible on all browsers and platforms.
Register before Purchase
Many online websites which sell wholesale products ask users to register before purchasing and then fill out the information again while purchasing. This process is time consuming and seems useless and unnecessary as the user have already provided all the details while registering. Try to reduce the shopping process and surly customers will become quite happy. No online shopper is shopping very first time on your website; all shoppers have previous good or bad experiences of shopping on different wholesale products websites. So always try to make their experience on your website good and satisfactory.
Shipping Costs and Availability
Another big reason of low sales is high shipping cost or non-availability of customer's location and late deliveries. Try to make your shipping costs as low as they can be and add as much locations as you can to ship wholesale products to customers' location. This might be a problem for many wholesalers as shipping is a thing which wholesalers themselves have to outsource. So always try to hire reliable and reasonable shipping agency that costs you as low as it can be and reaching on almost every location while delivering products on promised day.
There is no secret formula in the success of wholesalebusiness. All you have to do is to see your business from customers' point of view, listen to your customers and provide lowest rates while changing your strategies accordingly. Doing all this ultimately your wholesale business will succeed.
William King is the director of Wholesale Products, Wholesale Suppliers and Wholesale Supplies. He has 18 years of experience in the marketing and trading industries and has been helping retailers, entrepreneurs and startups with their product sourcing, promotion, marketing and supply chain requirements.
Original article published on SooperArticles.com
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